Our clients are all different and see the SEO-optimization process differently. But there is also a pool of questions that usually interests everyone. We tried to gather them in one article and answer them.
1. When will the results of the promotion be visible?
As practice shows, the dynamics is visible after 3 months of optimization. Some sites have improved their positions earlier, while some sites – only after six months or more. Everything depends on the work of the PC algorithms, site parameters at the time of optimization, its subject matter, frequency of requests (for example, low-frequency requests to bring the web resource into the top easier than high-frequency ones). Therefore, it is difficult to say in advance when the result will be obtained.
2. Is it possible to pay only for the result?
Our payment depends on the chosen scheme of work: the client pays either for promotion on demand or for traffic promotion. The cost can be fixed, or it can consist of a fixed subscription fee and a premium. You can read more about it in a separate article.
The result we work with you for depends not only on the SEO-contractor. There are factors that we cannot influence – for example:
implementation of recommendations in the required volumes that we offer;
the speed with which recommendations and tasks are agreed upon (the sooner a task is agreed upon, the sooner it will be completed);
technical part: uninterrupted operation of telephony (the phone should always be working, otherwise all the above traffic will not be able to grow into conversions);
working order forms (basket, payment options on the site, order placement);
work of managers on the side of clients;
Company’s reputation – both online and offline (a web site with a bad reputation in addition to SEO will require a huge pool of work to improve the image);
Price offer: availability of UTP (unique trade offer), promotions, discounts – this can be influenced only by the client;
level of competition in business;
Demand for products/services, seasonality.
Work for results – it is a lot of investment, including financial. In order to achieve high results, it is necessary to solve a large number of seo-tasks and tasks on web development in advance.
Also, such work will not be useful without the trust of the contractor. If the client prefers to pay for the result, he must provide all access to the site – the contractor needs total control over the site. The client can not just make changes without notice or “rollback” the work. Moreover, the performer gets access to the business processes.
Most clients are not ready to take such cardinal measures, so we have built a payment for services in the classical form.
3. How long does it take to prepare an audit?
Audits can be conducted as part of the SEO-promotion of the site and provided as a separate service.
Within the framework of the search engine promotion tariff optimizer conducts many different audits: basic technical, commercial analysis of competitors, audit of the reference mass, audit of the uniqueness of text content, audit of SMM-factors and others. Optimizer identifies the areas to work on, and then, depending on priorities, conducts audits within the reporting period.
As a separate service audit is provided in 3 types: basic (technical and seo-audit), usability audit and audit of selling abilities of the site.
The basic audit takes an average of 10 working days. At this time, we study and analyze the performance of the site, the attitude of search engines to it, competitive environment and make a plan to optimize the resource.
To prepare usability audit takes 20 working days, for the audit of selling abilities – 30 working days.
4. Can you provide an accurate timeline for each task?
We draw up a work plan for a month and adhere to it during this period.
It is difficult to prescribe the exact dates by days for each task. As practice shows, the planned tasks can take longer than originally expected. There may also be new, more urgent tasks to move the whole list and some tasks may have different deadlines.
If the situation needs to be corrected within a fixed period, we will do so. It is important that the tasks are carried out in order of priority: first the most important ones, then the auxiliary ones. And the priority can only be set separately for each project.
5. Do you guarantee that my website will be top rated in 1, 2 or 3 months?
Such a guarantee will not give any bona fide company, because the exact date of entry into the top can not be called.
Ranks of the website depends on many factors:
- The work of algorithms of search engines;
- The state of the site at the time of the start of optimization: technical condition, reference mass, its content, size, competitiveness of the subject matter, seo-component (whether it was advanced before, what work was carried out);
- The actions taken by competitors. If they can operate much more financial, human resources, this, too, will have to be reckoned with;
- The peculiarities of business. For example, search engines often give an advantage to companies with a large number of offline branches across the country over a company that has only one physical address in the region, even with the specified addresses of points of issue (their search engines do not count as their own company addresses).